AZPM Strategic Plan
A Summary of the Plan
In a rapidly changing professional environment, Arizona Public Media is putting forth its strategic plan in order to remain relevant and financially independent as it brings Southern Arizona and the world the best public broadcasting has to offer. Your input and participation is important. Please visit the website about.azpm.org and offer your comments or questions about the strategic plan or any of our services.
Intent
Arizona Public Media (AZPM) is a trusted source of information that promotes thoughtful conversation and community collaboration. AZPM will create, acquire, and distribute distinctive and relevant content for, with and about Southern Arizona, The University of Arizona, and the Southwest.
Key Elements of the Plan
Have engaged, supportive, and informed audiences cultivated through the development of distinctive original content for and about them. AZPM will be widely recognized for contributing to the lifelong education of the residents of Southern Arizona. (Audience Development)
Expand sources of income and raise diverse, reliable and growing revenues to sustain the organization’s mission and ensure that all resources are used to their full potential. (Financial Sustainability)
Attract and retain a skilled, flexible, responsible workforce dedicated to the mission and values of AZPM. (People & Culture)
Secure highly valued and mutually-beneficial strategic partnerships with for-and non-profits, and UA departments which are centered on collaborative original content development and community building. (Strategic Partners)
Obtain and utilize robust and flexible technical resources which ensure reliable ongoing operations and also support strategic content development and distribution. (Technology)
Content Will Focus on Key Areas
•News and PublicAffairs
•Science, Health, and Technology
•Nature and the Environment
•Arts and Culture
•Education and Civics
What is Transformational About This Plan?
If AZPM is successful with this plan, by 2015, AZPM will have:
• National quality originally-created content with an increased focus on radio news
• Robust engagement with our audiences and increased viewer feedback
• Increased sources of revenue
• Foundation for a Capital Campaign for a new facility
• Independent, responsive, energetic organizational culture with a professional and healthy competitive work environment
• Strategic partnerships to increase content production and/or access to original content, and opportunities for national distribution
• Reliable, cutting edge delivery systems
• Maximized distribution platforms to gain largest audience share possible
• Expanded online opportunities inside and outside AZPM
Mystery, Controversy, a Successful Radio Pledge and the King of Late Night
Posted at 8:52 on Tuesday, May 8th 2012
Thank you to all of the members and supporters of Arizona Public Media for the successful completion of our Spring Radio Pledge campaign on NPR 89.1 FM and Classical 90.5 FM. With your help we exceeded our goal with support from 2,249 loyal contributors. This success provides AZPM with the financial support to continue to fund the national programs from NPR and other radio program suppliers. More than 173 volunteers donated their time to help with this radio campaign and we could have not achieved our goal without them and you – Thank you!
Following on the heels of the great success of Downton Abbey, MASTERPIECE Mystery! presents three new episodes of Sherlock Holmes beginning on Sunday, May 6th at 8 p.m. Crime fighting’s most famous duo are back in this 21st-century version of the Victorian-era whodunit starring Benedict Cumberbatch (“War Horse,” “Atonement”) as Sherlock Holmes, and Martin Freeman (“The Office” UK) as his loyal friend and accomplice, Dr. John Watson. Each of the three new episodes in the new season is pegged to a classic Sherlock Holmes story by Sir Arthur Conan Doyle – delightfully, weirdly, wittily, and briskly updated – of course: May 6th– “A Scandal in Belgravia” at 8 p.m. May 13th – “The Hounds of Baskerville” at 8 p.m. May 20th – “The Reichenbach Fall” at 8 p.m. Deduce more clues here
Last month, we announced the addition of Moyers & Company to the Sunday morning public affairs program line-up on PBS-HD 6. Starting Friday, May 4th Moyers & Company and The McLaughlin Group join the Friday night news and public affairs programming block.
6:00 p.m. BBC World News 6:30 p.m. Arizona Illustrated 7:00 p.m. The PBS NewsHour 8:00 p.m. Washington Week 8:30 p.m. Arizona Week 9:00 p.m. Moyers & Company 10:00 p.m. Need to Know 10:30 p.m. The McLaughlin Group airs Monday-Friday
The addition of these programs on Fridays exemplifies AZPM’s commitment to bring you the most in-depth, local, regional and national news and public affairs coverage during the congressional, senate, and presidential campaign season. Visit here for program schedules.
On May 16th at 6 – 7 p.m. Christopher Conover and Andrea Kelly, AZPM Political Correspondents, will host a special one-hour CD8 Candidates Forum on Arizona Illustrated. All three CD8 candidates, Ron Barber (Democratic), Jesse Kelly, (Republican) and George Manolakis (Green) will participate and answer questions. This political forum will broadcast on PBS-HD 6, NPR 89.1 FM/1550 AM and also online at azpm.org. Members, viewers and listeners are encouraged to participate. Send your questions to azpm.org/yourvote, Facebook/Azpublicmedia, and Twitter@azpmnews.
PBS-HD 6 features two new Nature shows this month on Wednesdays at 8 p.m. “The White Lions” on Wednesday, May 9th, tells the story of two rare white lion cubs on their journey to adulthood, and “Cracking the Koala Code” on May 16th explores how koalas manage to survive and thrive on a diet poisonous to almost all other herbivorous mammals. Finding Your Roots with Louis Gates, Jr. continues in May on Sundays at 7 p.m.with the last three episodes of this critically acclaimed series: May 6th - Sanjay Gupta, Margaret Cho and Martha Stewart; May 13th – John Legend, Wanda Sykes and Margaret Cooper; May 20th – Michelle Rodriguez, Adam Grenier and Linda Chavez.On Monday, May 14th at 9 p.m. American Masters celebrates “Johnny Carson: King of Late Night”. Narrated by Kevin Spacey, this special explores the life and career of The Tonight Show host through unprecedented access to Carson’s personal and professional archives, interviews with family, colleagues, and performers, who appeared, began or were influenced by The Tonight Show.
The Hollywood at Home film series continues Saturdays at 9 p.m. with more great commercial-free films: “Love in the Afternoon” on May 5th, “Bullitt” May 13th, “Bringing Up Baby” May 19th, and “Key Largo” on May 26th. A special bonus night, Wednesday, May 23rd features “Papillon” with Steve McQueen and Dustin Hoffman. For great film trivia go here.
ReadyTV’s featured chef of the month in May is Steven Raichlin. His critically acclaimed series Primal Grill will air throughout the month on Cox 82, Comcast 201 and Broadcast 6-3. Check here for a complete schedule.
On behalf of all of us at AZPM, thank you for your viewership, listenership, and continued support.
Jack Gibson
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