AZPM Strategic Plan
A Summary of the Plan
In a rapidly changing professional environment, Arizona Public Media is putting forth its strategic plan in order to remain relevant and financially independent as it brings Southern Arizona and the world the best public broadcasting has to offer. Your input and participation is important. Please visit the website about.azpm.org and offer your comments or questions about the strategic plan or any of our services.
Intent
Arizona Public Media (AZPM) is a trusted source of information that promotes thoughtful conversation and community collaboration. AZPM will create, acquire, and distribute distinctive and relevant content for, with and about Southern Arizona, The University of Arizona, and the Southwest.
Key Elements of the Plan
Have engaged, supportive, and informed audiences cultivated through the development of distinctive original content for and about them. AZPM will be widely recognized for contributing to the lifelong education of the residents of Southern Arizona. (Audience Development)
Expand sources of income and raise diverse, reliable and growing revenues to sustain the organization’s mission and ensure that all resources are used to their full potential. (Financial Sustainability)
Attract and retain a skilled, flexible, responsible workforce dedicated to the mission and values of AZPM. (People & Culture)
Secure highly valued and mutually-beneficial strategic partnerships with for-and non-profits, and UA departments which are centered on collaborative original content development and community building. (Strategic Partners)
Obtain and utilize robust and flexible technical resources which ensure reliable ongoing operations and also support strategic content development and distribution. (Technology)
Content Will Focus on Key Areas
•News and PublicAffairs
•Science, Health, and Technology
•Nature and the Environment
•Arts and Culture
•Education and Civics
What is Transformational About This Plan?
If AZPM is successful with this plan, by 2015, AZPM will have:
• National quality originally-created content with an increased focus on radio news
• Robust engagement with our audiences and increased viewer feedback
• Increased sources of revenue
• Foundation for a Capital Campaign for a new facility
• Independent, responsive, energetic organizational culture with a professional and healthy competitive work environment
• Strategic partnerships to increase content production and/or access to original content, and opportunities for national distribution
• Reliable, cutting edge delivery systems
• Maximized distribution platforms to gain largest audience share possible
• Expanded online opportunities inside and outside AZPM
Photo by Chris Mooney
Anniversaries and Programming Highlights for January
Posted at 16:32 on Thursday, January 5th 2012
A year has passed since the tragic events of January 8th rocked our community. On Thursday, January 5th, AZPM will premiere a locally produced, one-hour special, Together We Heal, a thought-provoking documentary of the emotional healing both individually and community wide over the past year. Narrated by NBC News correspondent and Tucson native, Savannah Guthrie, Together We Heal features in-depth interviews with victims and their families, and the doctors and nurses who treated them. This special will repeat again on Sunday, January 8th at 6 p.m. We also encourage you to let us know how you are healing by telling your story on our website.
We start the year with some terrific new programs! We are very excited about the second season of the Emmy® Award winning Masterpiece Classic series, “Downton Abbey”. World War I has shaken Downton Abbey to its foundations and both heroes and villains struggle to survive and forge ahead. Don’t miss the first episode of season two which begins Sunday, January 8th at 8 p.m. and continues in February. Check out a preview.
We celebrate the first anniversary of Arizona Week this month, AZPM’s weekly statewide news program hosted by Michael Chihak. Each Friday at 8:30 p.m. Arizona Week reviews the week's top news in Arizona and provides depth and understanding of the key issues that affect the state. Highlights of the past year include two lengthy interviews with Gov. Jan Brewer, one, the day her economic package passed, the other, the day she vetoed several bills at the end of the legislative session; and a group interview with five Arizona mayors discussing finances, economics and politics. Arizona Week airs each Friday in Tucson at 8:30 p.m. and Sunday morning at 10:30 a.m. and in Phoenix on Fridays on KAET8/World.
Other highlights include Antiques Roadshow, with new shows from Tulsa, Oklahoma and Eugene, Oregon. On Tuesdays American Experience brings us back to the Wild West with “Billy the Kid” on the 10th, a two-hour “Custer’s Last Stand” on the 17th, “Wyatt Earp” and “Geronimo” on the 24th and “Annie Oakley” and “Jesse James” on the 31st.
Topping off Wednesdays, ‘the smartest night of the week’, international science series, Inside Nature’s Giants, airs new episodes, “Sperm Whale” on January 18th and “Monster Python” on January 25th. Add this to new Nature programs: “Kangaroo Mob” and “Fortress of the Bears” Wednesday at 8 p.m. followed by new NOVA episodes; “Deadliest Volcanoes”, “Bombing Hitlers Dams”, “Spies of WWII” and “Mystery of a Masterpiece” at 9 p.m.
Ready TV feedback from loyal viewers continues to roll in and bring in new viewers and programs. The chef of the month in January is Hubert Keller, one of the most imaginative and talented chefs in the United States. Check out his series Secrets of the Chef throughout the month on ReadyTV Cox channel 82, Comcast channel 201 and Broadcast channel 6-3.
The popular Hollywood at Home film series continues each Saturday at 9 p.m. This month films include: Arthur, the comic love story starring Dudley Moore and Liza Minnelli on January 7th, Shake Hands with the Devil the Irish drama with James Cagney, January 14th, the original Thomas Crown Affair with Steve McQueen and Faye Dunaway on January 21st and the romantic drama, Goodbye Again with Ingrid Bergman, Anthony Perkins and Yves Montand on January 28th. For fun film trivia go here.
On behalf of all of us at AZPM, thank you for your viewership, listenership and continued support.
Jack Gibson
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