Press Kit and Underwriting Specifications

AZPM Logos for Press Use

High resolution logos and images. Right-click, SAVE AS to download.

Online Advertising

Dimensions and guidelines for online advertising submissions for use on Ads will scale based on browser size and device, so may appear larger or smaller than the resolution indicated.


  • Banner ads must be in PNG, JPEG, or GIF format
  • Must be 250k file size or smaller
  • May not include inflammatory, obscene, or pornographic imagery
  • If Google Analytics tracking is desired, please include the required tracking code along with your link submission


  • Large Rectangle - 672px wide x 560px tall (these generally appear as 600 x 500px on most devices)
  • Leaderboard - 528px wide x 90px tall


  • For questions or to place a banner advertisement with AZPM, please contact Pat Shallenbarger, Account Executive, at 520-621-5834

Television Underwriting

The following is a guideline of style/tone and preferred artwork specifications for underwriting creds. Please inquire if you have artwork or video in a format not listed below, as not all workable specs are listed.

Style & Tone

  • "Value neutral" is a guiding rule when producing underwriting credits
  • Overall character and effect must keep with the noncommercial nature of public broadcasting
  • Some elements to avoid
    • Qualitative, promotional, comparative, superlative language
    • Pronouns like "you, your and you're"
    • Calls to action ("More information is available at ... " is permissable. "Call us now!" is not allowed.)
    • Price or value information
    • Awards, endorsements, rankings, ratings


  • RGB or CMYK - Please include PMS numbers for Pantone colors
  • Adobe Illustrator Format - EPS, PDF, or AI
  • The High Definition TV screen is 1920 pixels wide x 1080 pixels high at 72 dpi
  • Please include all fonts or convert fonts to outlines. If fonts have been converted to outline please include the name of the typeface for reference. If you want a specific typeface used, please include the font.

Photographs & Art

  • RGB or CMYK - Please include PMS numbers for Pantone colors
  • If Adobe Illustrator - EPS, PDF, or AI
  • If Adobe Photoshop - JPEG, PDF, or PSD (layered document if possible)
  • Other formats - TIFF, PICT, or PNG


  • HD Video can be delivered as hi-res Quicktime files - MOV, MP4, or M4V
  • VHS tapes, standard DVD video, low resolution JPEG, and WMV files are not broadcast quality and are not acceptable

Media Delivery

  • Files on CD, DVD, thumb drive or external hard drive
  • FTP upload (contact us for login information)
  • Tape formats supported: HDCam, DVCPro, and Betacam SP
Arizona Public Media is a service of the University of Arizona and our broadcast stations are licensed to the Arizona Board of Regents who hold the trademarks for Arizona Public Media and AZPM. We respectfully acknowledge the University of Arizona is on the land and territories of Indigenous peoples.
The University of Arizona