Betsy Leader comes to Arizona Public Media with more than 20 years of experience in radio sales and management. Born in upstate New York, she spent the majority of her youth growing up in Tucson. A proud graduate of the University of Arizona, Betsy spent most of her radio career at Tucson Country music powerhouse KIIM-FM 99.5. She specialized in building client relationships and helping local businesses grow and succeed. As the Associate Director of Development for AZPM, Betsy brings a passion for bringing people and ideas together, for the betterment of our community. She holds a Bachelor of Arts Degree in Radio-Television from the U of A.